WSJ. Magazine on the rise of the house manager

As featured in WSJ. Magazine, Nov 4 2026.

By Chavie Lieber

The Wall Street Journal's WSJ. Magazine looked at why house managers, once reserved for the wealthiest households, are now showing up in ordinary two-working-parent homes. The piece describes the role as a hybrid of cleaner, planner and organizer with an executive mindset, and reports rising demand across the industry.

Sage Haus founder and CEO Kelly Hubbell spoke with the Journal about the families we work with, and one Sage Haus family and their house manager share what the role looks like day to day: meal prep, organizing, laundry and childcare, owned by one person so the parents get their evenings back.