The new ‘mommy track’: Working moms are founding startups to solve problems the government and corporate America won’t

As featured in Fast Company, October 19, 2026.

By Shalene Gupta

Fast Company asked mothers who have started businesses what they are building and why. More than 130 responded, and the magazine published a list of more than 75 companies working on the problems working parents face, from parental leave and postpartum care to childcare and the mental load.

Sage Haus is listed under Childcare & home help, alongside the founders building new ways for families to get support at home.