Middle-class families are now hiring house managers

As featured in the Daily Mail, November 8, 2026.

By Dariya Kozhasbay

The Daily Mail looked at why more dual-income families are hiring a house manager to take on the work that falls through the cracks, from watering the houseplants to running shoes to the cobbler.

The piece names Sage Haus as one of the largest house management companies, founded by Kelly Hubbell in 2023 after her own house manager changed how her family's week ran, and notes the company passed 10,000 families supported at its third anniversary.